Fashion Branding and Body Image Inclusivity

December 22, 2020

Fashion branding is one of the primary parameters for selling out goods to the desired audience. Irrespective, brands have refrained from being inclusive of all body types for the longest time.

Although not blatantly stated now, but the desirability for thin bodies is apparent as far as branding is concerned. The problem skyrocketed in a fashion that healthier body types couldn’t find clothing pieces under regular brand labels.

The fashion trends have, however, begun to change. This is due to the need for inclusivity and its increased importance.

Having said that, it’s important to track the changing trends and how we were kept away from accepting our natural body types.

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